Samuel Gendron, residential real estate broker in Repentigny
Clients arrive with emotion. I arrive with strategy. That's where everything is decided.
I'm Samuel Gendron, residential real estate broker at eXp Realty, holder of OACIQ licence number J5606. I guide buyers and sellers in Repentigny and throughout Lanaudière: Le Gardeur, Charlemagne, Terrebonne, Mascouche, L'Assomption, Lavaltrie and Joliette. Buying or selling a property is one of the biggest financial decisions of a lifetime. My conviction is that such a decision should never rest on the emotion of the moment, but on a clear plan, thought through in advance.
My approach: strategy before emotion
In real estate, clients experience the transaction with emotion, and that's normal: it's their home, their future, their money. My role isn't to add emotion, it's to bring clarity. I analyze each situation with real numbers and real data, I weigh the pros and cons, and I tell you honestly what I think, even when it isn't what you were hoping to hear. In the end, the decision is always yours. But you make it informed, not in the heat of the moment.
Everything I do starts with a game plan. Before visiting a single property, we structure your project: your real budget, your down payment, the cash available for the costs that come with a purchase. We establish what you can genuinely afford, so we target only the right properties. Then, when a serious opportunity comes up, we break it all down: the price relative to the market, the condition of the building, the maintenance to expect, the location, the strengths and weaknesses of the property and the sector, and how it all fits with your life situation. I don't just ask how much you want to offer. I present a full analysis, and we decide together.
Negotiation, my playing field
Before real estate, I spent more than five years in sales, and I launched my first businesses very young. That experience taught me something few people master: human psychology and the art of negotiation. I know how a transaction plays out, how to adapt to any situation and how to position an offer so it wins. In a market where properties go fast and multiple offers are common, this ability to prepare and negotiate with composure makes a real difference for my clients. I prepare every move in advance, so nothing catches you off guard.
Why real estate
I've always had an entrepreneurial streak and a taste for independence, for running a project from A to Z my own way. After years in sales, I was looking for something bigger, a field that would let me both build my expertise and have a real impact on people's lives. Real estate has always fascinated me as an investment vehicle, but it's the chance to guide people, to put my sales and negotiation experience at the service of their projects, that convinced me. I love helping, advising, finding the right opportunities. It's what I do every day, and I love it, even when it isn't easy.
What I offer
Support for buyers, from building the game plan to signing at the notary. Support for sellers, from the comparative analysis of the property to closing the sale. A specialty developed with first-time buyers, including 2026 programs like the HBP, the FHSA and the welcome tax credit. A rigorous analysis of every property: price, condition, location, strengths and weaknesses. Access to a network of trusted professionals for every step of your project. Bilingual service, in French and English.
Let's talk about your project
Whether you're thinking of buying your first property, changing homes or selling the one you have, the first step is a conversation. We look at your real situation, we build your plan, and you leave with a clear vision of what comes next. The first meeting comes with no commitment. If you're looking for someone strategic, prepared and honest to guide you in Repentigny or Lanaudière, let's talk.
